WYBC Looks To Future

by Paul Bass | November 2, 2006 11:12 AM | | Comments (3)

Flying high in the ratings, New Haven’s WYBC now has its eye on the next big thing in radio: HD.

That stands for “high definition.” Few people buy HD digital radios now; they’re expensive and hard to find. Few stations broadcast in the HD format. But that’s expected to change, fast, with HD radios replacing the radios we now use the way CD players made turntables extinct. HD radios make music played on FM sound like CDs; the technology will eventually allow listeners to download songs they like and have weather and traffic reports appear on screens whenever they want them.

And unlike with satellite radio, it doesn’t cost money to subscribe to HD radio. You just pay up front for the radio.

When stations invest in the technology allowing them to broadcast in the HD format, they’ll also be able splice extra stations onto their signal — allowing them to run, say, three different formats simultaneously.

Chain-owned WPLR and WKCI already broadcast in the format for the few people who have HD. (Click here for a list of other Connecticut HD-broadcasting stations, outside Greater New Haven.) YBC hopes to make the HD leap sometime in a year and a half or so, said Wayne S. Schmidt (pictured), director of operations.

An Unconventional Formula

Unlike those bigger stations, YBC is a not-for-profit. It trains people to work in radio while it also serves a largely African-American local audience. The “Y” stands for Yale, but the station is independent of the university. A board of students and community members runs it. It has a commercial license; it contracts with Cox Communications to sell ads. It has some 100 volunteers and a small paid staff, including program director Juan Castillo (shown in the studio Wednesday in the photo at the top of this story), whose show, “The Workforce,” airs weekdays from 3 to 10 p.m.

YBC in recent years upgraded to modern studios at 142 Temple St. And it has returned to its local, community roots. Outside of the syndicated morning drive-time “Tom Joyner Show,” all the programming is New Haven-produced. The FM station, at 94.3, includes weekday urban contemporary music, the long-running public-serve “Electric Drum” on Saturdays, and Sunday gospel.

YBC also purchased the old WNHC at 1300 on the AM dial, which it has rechristened WYBC-AM. Unlike the FM station, it sells no commercials, has a weaker signal, and runs mostly Yale-produced shows.

Despite its not-for-profit mission and largely volunteer staff, the FM station has proved its commercial mettle in recent years. The latest ratings book shows the station continuing to hold down the number-two FM position in Greater New Haven, just after WPLR, according to Schmidt.

Juan Castillo was among the community members picketing the station 18 years ago to return to its local focus. He has been an on-air mainstay ever since. He sees a message in that experience for young people in town: “Sometimes you have to open your mouth” to produce progress.







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Comments

Posted by: donw2181 | November 2, 2006 11:49 AM

Good Luck to WYBC!Great to have a community station in New Haven. Here's hoping with the advent of HD they can broaden their audience and thrive.

Posted by: yyh | November 2, 2006 12:30 PM

But that's expect to change, fast

Should read expected to change.

Posted by: New Havener | November 5, 2006 2:05 PM

Phooey! Everyone knows the station is "FOR PROFIT". YBC uses the "COMMUNITY" members to work for "FREE" while they sell "MILLIONS" of dollars in ads each year. We all remember when WPLR, which now owns WYBC purchased rival station WNHC just to shut down the real "Community's CHOICE station, WNHC AM. YALE UNIVERSITY originally allowed 20% of community members to volunteer at the student run radio station while it was officially a part of Yale University. in the 1980's students protested that the NEW HAVEN COMMUNITY MEMBERS basically took control of their station, the station was shut down. The station reopened with students gaining control, but due to lack of student consistency, they soon lost control again. Community members petitioned Yale University to maintain more than 20% community volunteers. Yale decided to no longer financially support the station; so WYBC went "FOR PROFIT", after a deal with WPLR which contracted with WYBC to handle ad sales ....which is really how radio makes its money. So, the plan was to shut down the voice of the former owner of WNHC by purchasing them...which everyone knows WYBC was supposed to be NON PROFIT! how on earth could they afford to beat out other bids. It was WPLR that purchased WNHC, so they could dominate the black advertising dollars in this market. It worked, by getting into the pockets of a few community members, they were able to continue to perpetrate the supposedly non profit status to the community. WPLR pays the bills, WPLR purchased WNHC, WPLR sells the commercial airtime
for WYBC, and they get a nice chunk. The deal proved to be quite lucrative....the plan...fool the community, sell the community anything... and they will buy it.

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