From Cinema to “Swag” Shop

by Melissa Bailey | March 7, 2007 1:17 PM | | Comments (3)

IMG_7384.JPGIn the empty rooms where indie movies once flashed on New Haven’s Broadway, a father and his sons want to roll in machines with whirring needles for a collegiate clothing line.

As Barry Cobden moves forward on a plan to expand Campus Clothing Company store into the abandoned theaters of the York Square Cinema, he made a pitch to city officials to make allowance for an unusual use of the space.

Cobden’s Campus Clothing Company is known for its line of Yale sweats, tees and trinkets seen through the window on Broadway. Starting as a teenage student worker, he’s spent 43 years working on that now-upscale commercial strip, owned by Yale University and frequented by its students.

IMG_7406.JPG“I’m not going to work another 43 years,” he told the Board of Zoning Appeals Tuesday night. Cobden plans to turn the company over to his sons, Jeremy (pictured in middle) and Joel (pictured at right). He plans to use the York Square Cinemas as a place to consolidate the manufacturing side of his business with the retail side, as well as expand the surface area of retail along Broadway.

The production company, Campus Customs, buys shirts, mugs and hats in bulk, then labels them through silkscreens and embroidery, then sells branded products to 350 different colleges, said Joel, who currently oversees that process in an industrial park in Hamden. The family wants to move production from Hamden to the York Square theaters. The front part of the old cinema — about 3,500 of the first floor’s 11,000 square feet — would be used for retail, expanding the store’s visibility along the heavily traveled sidewalk.

Joel testified the process won’t bring any odors, noises or harmful substances downtown. Since the use is a peculiar — not typical factory production, but not just retail — the family came before the board for a use variance. They’re also asking for a waiver of parking and loading dock requirements.

“You guys run a great operation,” said BZA member Chris Vigilante as the matter came to a close after some questions over odors and vents. The proposal passes to City Plan Commission next week, then to a BZA vote on April 10.







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Posted by: cedar hill resident | March 7, 2007 6:46 PM

Not sure what to say, I was really hoping some better thing would be done with such a historical theater. York St theater is a part of our history. It is a hard thing to let go of. Toads is leaving that area too. Another historical place. I think that the Palace will house them well, and maybe it will be a better place for toads. but.... hmmm I am going off track.....

Back to the York Street theater. I guess that it is better than it sitting empty. I would of love to have seen something more creative there... like a dinning movie place anything more artsy but...Campus Clothing Company is a part of that area soooo at least we know they will stay.

Posted by: gina | March 8, 2007 11:30 AM

You know, it might be interesting if CCC could expand their business into more of a graphic design/silkscreening for any occasion. I, too, feel that having a factory in Broadway seems odd and such a cool space like York Square Cinema could be put to a more artsy use. I know that's easier said than done, of course, but with so much art leaving the area, it would be nice to bring some in. It's nice to keep business here, so I'm glad CCC is staying. But that spot and store front is such a cool thing...I'd love to see it get used for not just factory and retail but for actual design for any occasion...(not specifically college logos.) I don't know if they already do that.

Posted by: Esbe [TypeKey Profile Page] | March 8, 2007 8:37 PM


Recall that the old York Square building is not owned or controlled by either Yale or the city, so the family that owns it isn't going to do anything other than maximize income. "Arty" is probably out, t-shirts are in. Could be worse, I guess.

Also -- I am pretty sure that Toad's is planning on re-opening on York street after they serve their "sentence", the Palace idea is on top of that, I think.

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