He Wants To Make Us a “Destination”
by Allan Appel | May 8, 2009 8:37 AM | Permalink | Comments (6)
Give this man a mere $10 million, and he’ll improve the visitor experience in East Rock and West Rock Parks with photographs, telescopes, trails, signs, and other tools to tell the story of the site and our city.
“We need to jumpstart some planning right now for how to make the city a more compelling destination,” he said.
Like a cultural Jonathan Edwards brandishing (in photo) a genuine hunk of East Rock basalt in his hand, New Haven Museum Executive Director Bill Hosley preached a volcanic — well, inspired — sermon, albeit to a sparse congregation of true cultural believers.
He delivered the sermon, entitled “Destination City: Raising the Bar on Cultural Tourism,” to an audience gathered at his museum Wednesday night.
Saying that preservation of historic structures and utilization of the city’s natural wonders cannot be separated from the draw of art, shopping, and food, Hosley called for a new and coordinated cultural policy in town that puts the “local” back in New Haven and Connecticut tourism.
“We often overlook,” he thundered, “the remarkable things in our own backyard. Like charity, tourism should begin at home.”
He cited as New Haven’s greatest iconic image the Biblically and geographically charged Green, with its three churches, all flanked by the great rocks. He said a coordinated policy might have as one of its themes the many local destinations for those intrigued with American religion.
For example, among the 23 attractions on Hosley’s ever changing list of significant attractions within walking distance from Union Station, he praised the Knights of Columbus Museum. He cited it not necessarily for its brutish architecture, but for its superb museum display of the history of Catholicism.
“And do you know,” he said, “that if the Knights founder, Father Michael McGivney, is canonized as a saint, I am told hundreds of thousands of visitors will pilgrimage to town.”
In addition, of course, to religion, Hosley cited several other potential organizing themes in evidence in New Haven’s buildings and history around which to develop tours, signage, and local events.
These included America’s founding in the little Puritan theocracy that was colonial New Haven;, the freedom narrative of the Amistad episode and the suffragists’ struggle, and the invention of the cotton gin and the city’s chronicle of industry .
Hosley said his own institution is raising money for an exhibition on the latter theme. He’s going to call it “Locks, Clocks, and Barrels.”
“Do you know that in the 19th century, New Haven had more patents than any state in the Union?”
He called for more plaques (alas, they must be theft resistant) on city attractions, including the secret societies at Yale. “I know it’s against the current rules,” he said, “but they draw thousands of people.”
High on this woman’s list of unappreciated attractions is The Furniture Study Center at Yale. Curator Pat Kane (pictured with local amateur historian Joe Taylor) oversees a collection of American decorative arts, modestly located and without a sign in sight at 149 York St., that, said Hosley, would be the bravura centerpiece of an entire museum in many states.
And it includes a lot more than the double-sized chair to seat President William Howard Taft. “We haven’t even begun to tap into resources like this.”
Kane said that even though the furniture collection is open to the public, only 780 visitors came all of last year, and those mostly students. Click here to see more of it.
“Artways, foodways, as well as history and architecture,” he said, “all have to work together, and you get there by increments,” he said.
New Haven already has many “destination” attractions, Hosley noted. (The Connecticut Children’s Museum attracts a surprising number of out-of-towners, for instance.) But the equally vital storytelling or coherent narrative of New Haven is still lacking, Hosley bemoaned lack of leadership from state tourist officials. He cited Canadian municipalities as a model for how to get there. “Do you know,” he said, “that I believe in the summer Quebec City draws more tourists in a day than Connecticut does all year?”
He imagined a a massive video of that city’s story projected onto overhanging bluffs. Hosley said one of his wish list projects is working with local sculptor and environmental artist Joy Wulke to do huge video projections of the city’s story and much else on the wall of East Rock.
Does he sometimes feel like a cultural prophet whistling alone in the wind? Not so, Hosley said. One great supporter is fourth-generation New Havener Dr. E. Anthony Petrelli. Devoted to the East Rock area where he grew up (he’s standing next to George Henry Durrie’s 1857 painting of same), Petrelli said New Haven’s external image or brand definitely needs help. For example, only locals know the glories of the city’s walkability.
City Plan Director Karyn Gilvarg, one of the museum’s board members, is supportive of his vision, Hosley said. And noticed in the audience was also Ginny Kozlowski, president of the Greater New Haven Convention and Visitors Bureau.
Just in case, Hosely is plans to make a CD of his presentation and take it on the road, the local road, that is. One of his messages: “Maybe we should be spending our dollars not on an international festival of arts and ideas but on a 21st century festival of NEW HAVEN art and culture.”
“That’s not a new idea either,” he said. Among the many images with which he illustrated his points was a brochure hailing an event called New Haven Week. That was in 1912
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Comments
Posted by: Museum Fan | May 8, 2009 9:44 AM
Allan, you need to do some fact checking, Bill Hosley is the Creative Director.
Posted by: norton street | May 8, 2009 10:03 AM
People don't flood to East and West Rock Parks because the majority of the people in the country live in suburbs. They have their own gigantic park of grass in front of in back of their house, some even have streams and forests in their backyards. Why would people travel to New Haven to do something they could do 5 steps from their houses? The other reason , and i agree with you, why people dont go to the parks is because of the lack of investment in them and the lack of anything to do other than hike up to the top then back down. But youre not going to get the numbers of visitors you want if you try to sell people something they already have in abundance. Parks like west rock were meant to be refuge from the city, but due to the housing booms in the suburbs of the last 50-60 years, once incredible parks like this have just become obsolete.
as for the worst piece of crap in new haven aka the knights of columbus museum, why would we want to draw hundreds of thousands of more people who need parking into the city? There is no retail around the knights of columbus, only unwalkable highways, avenues and generally terrible urban space, but thats what modern architecture did, obliterate the human scale and try to establish a universal one. perhaps down the road, in many years, increased foot traffic from the museum would create a need for retail in the area, but the increase in automobiles would cause state street to remain wide or get wider, which ensures that long term residents wont want to shop there. besides, the majority of people do their traveling in the summer, so for the other 3 seasons with no demand for retail in this area, they will only open seasonly, be dead zones, or become a hangout spot.
this is just another symptom of lost urbanism. but since its been 60 or so years, we forget that the only meaningful changes have to be fundamental, long lasting and gigantic. in order to fix the devastation of the 1950's, there must be an opposite and equal (probably greater to make up for the 60 years of wasted time) reaction to it. although $10 million is a ton of money, the amount of change created from it will make it seem like only $10,000.
Posted by: norton street | May 8, 2009 10:41 AM
honestly though, if you have a gigantic plot of land (not used for farming) in the suburbs, do you really think youre paying for it all by yourself? is your family an entire Apache tribe? why do you need that much land?
our government has been subsidizing this lifestyle for 60 years, we're running out of money, so be a patriot and move back to urban centers instead of continuing to consume resources, materials and energy at astronomical rates, the suburban family is destroying american, we can blame illegals, terrorists, gays, abortion all we want but the one fundamental change that will fix almost everything is just beyond your front door.
besides, once we reinhabit cities, meaningful places will emerge and kids will have something to care about other than their new camera phone, and theyll have things to do other than having kids. we are the country of making money above all else, why do you think illegals come here? we've replaced purposeful lifestyles defined by interactions between places and people with consumerism. that feeling our ancestors got from being in good urban places will not be replaced by the feeling we get from buying the latest gadget at best buy, no matter how hard we try. so i ask of you suburbanites, please stop destroying this country, and visit west and east rock parks in your attempts to better yourself.
Posted by: Streever | May 8, 2009 12:29 PM
"suburbanites, please stop destroying this country, and drive your gas-guzzling vehicles to west & east rock parks" sorry!!! Being silly. I can't help myself :). No offense meant, Norton Street, just imagining what would happen if East Rock became full of tourists. Ugh. I kind of like it being a city green space.
I like Bill Hosley & his work--I think there is a lot we can do--but I am a little anxious about turning East Rock into a museum. It's a wonderful park right now!
Posted by: abg | May 8, 2009 4:28 PM
if you build it they will come
Posted by: Bill Hosley | May 11, 2009 11:23 AM
Comments on Comments: Thanks to Norton Street for deep thoughts on matters that pertain. While I have a much more favorable impression of the K of C Museum than he does (and think religious art and history is a distinctive and marketable hook for this City), I don't disagree that East Rock Park may not draw to the degree I imagine. This notion came up as an impromptu response during Q & A. The point wasn't to launch a major intiative at East & West Rock but to point out that we have a lot of undeveloped potential and that its a lot more affordable and sensible to refine what we have than to start from scratch with a mega project. A few more visitor amenities (being able to get up inside the Soldiers Monument, for example) would not spoil the East Rock experience. I pointed to the Skinner State Park in South Hadley (Mount Holyoke) as a comparable experience that does well with no more content and only a few more amenities. The potential for a real learning experience (that appeals to schools too) there is great.
We'd all like to see more people and more tax-payers choosing to live in our cities and enjoy and support what no suburb ever has or ever will match. I see tourism and liveability as reciprocal. People are more inclined to embrace places they like to visit. I'd like to give them more reasons to visit more often and especially to generate a buzz that there is way more to see and do here than most people realize.
Welcome comments pro and con and hope this topic gets the attention it deserves.
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