Buongiorno, Broadway!

An Italian cosmetics chain with 500 European stores is one of two international-themed retailers moving into a signature downtown storefront, 1 Broadway.

Paul Bass Photo“The big reveal,” as Yale associate veep Lauren Zucker put it, came at a public announcement Thursday afternoon under a tent erected on the Broadway parking island.

She announced that Kiko Milano, an Italy-based company with more than 500 European outlets, will move into 1,300 square feet of the property, which serves as the image-setting gateway to the Yale-owned shopping district at Broadway and York Street. And Emporium DNA, a “trendy boutique” dealing in international imports, will sell “contemporary apparel” like shoes and handbags—brand names like Rebecca Minkoff, Michael Kors, G-Star Raw, Scotch & Soda—from the corner property’s other 2,600 square feet. The store will focus on women’s fashions but sell men’s apparel as well.

1 Broadway will be the second U.S. outlet for Kiko Milano, which has more than 500 stores in Europe. Emporium DNA has four other stores, all in the U.S.

Yale’s University Properties has gradually upgraded the shopping district over the past two decades, with a mix of mid- to upscale chains like Apple and American Apparel and local stalwarts like Ashley’s Ice Cream, Blue State Coffee, and Yorkside Pizza & Restaurant. A night spot called Demery’s, then Au Bon Pain, used to occupy 1 Broadway; Yale chose last year not to renew Au Bon Pain’s lease. Then it renovated the building while looking for new tenants.

Mayor Toni Harp (pictured) hailed the announcement as evidence that New Haven can attract quality retailers.

“I’m excited about the Kiko’s price point” of $7 to $12 on average per product, Harp said. “I know I’m going to buy a lot of lipstick; it looks like they have all colors.”

Click here and here to learn more about the two stores.

Zucker (pictured) said Yale is urging the two stores to hire New Haveners, including through New Haven Works. “Strong stores,” she said, “equate to strong jobs.”

The next “big reveal” will be the announcement of the two restaurants that will occupy storefronts at the other end of Broadway: at 9 Dixwell Ave.. Yale is looking to extend its reach and upgrade property that used to house a liquor store and, back in the day, the Soundtrack Cafe. Zucker said Thursday she is in the process of finalizing leases with those tenants.

Fuss & O'NeillFurther down the proverbial road come bigger decisions about how to remake the Broadway/Elm district’s streets and traffic patterns in the New Urbanist mold, perhaps along the lines pictured above. Click here to read all about that ongoing, years-long process.

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posted by: HelloHiHey on July 31, 2014  3:03pm


posted by: BillSaunders1 on July 31, 2014  3:24pm

Awesome job Yale Properties!!!!!  More stuff for the ‘beautiful people’!!!!

posted by: BillSaunders1 on July 31, 2014  4:31pm

Finally 3/5th’s….

A place for Gentrification Vampires to get a little Foundation Make-Up

posted by: Mister Jones on July 31, 2014  6:02pm

Another expensive clothing boutique [presumably] subsidized by Yale. Another cosmetics store to replace Origins. Ho hum. I still think that the storefront renovation sucks. They replaced the old Liggett’s art deco cast stone facade with generic plain brickface, to little outcry. Here’s a column about it:

posted by: cunningham on July 31, 2014  6:42pm

Of course, all anyone’s really interested in is what’s going to replace Educated Burgher.

posted by: M Short on July 31, 2014  7:22pm

Yeah, I don’t get this move. Meh about sums up my feelings on this. Yale Properties is very particular about how and what they place. I suppose there is a motive, but I don’t see it.

posted by: THREEFIFTHS on July 31, 2014  7:32pm

The same thing happen in Harlem and Brooklyn. For those of you with Small Business around this area.This will be you.

When Small-Business Pioneers Get Priced Out of Their Communities.


posted by: BenBerkowitz on July 31, 2014  7:53pm

Saunders, I’m taking you for a day of beauty at kiko Milano when it opens. We’ll have lil ma mess up back to life in no time.

posted by: quark613 on July 31, 2014  9:48pm

This is going to be hard on Origins a few doors down.  The manager’s a very nice lady, but the price point is not student-friendly.

posted by: Anderson Scooper on July 31, 2014  10:26pm

Seems more than a little tone-deaf…

Someone please tell me how Yale profits in the long run by turning Broadway into a high-end mall?

posted by: Pilay on August 1, 2014  12:17am

Because the thing Broadway was really missing was an overpriced clothing store and a cosmetics store! What an epic retail fail. Kiko Milano have cool make-up, for sure. Emporium DNA 2050 have nothing to their terrible name but overpriced and entirely underwhelming fashion regrets. Regardless, to the extent these stores are not more of the same, they are a positive step backward for New Haveners and Yale students alike.

Who can afford to shop in these places? Why not something less soul-deprived - like real café - in this prime spot? I’m sure even the mythical shoppers Yale seems to cater to must want to sit and eat in between all those purchases. And for the rest of us, there would be something worth heading to Broadway for. Very disappointed. Baffled, even.

posted by: HelloHiHey on August 1, 2014  8:41am

I love this part:

“Zucker (pictured) said Yale is urging the two stores to hire New Haveners, including through New Haven Works. “Strong stores,” she said, ‘equate to strong jobs.’”

Looking forward to working in yet another place I could never afford to shop. Great, can’t wait. Serving those Yalies never gets old!

posted by: Stylo on August 1, 2014  9:37am

I think all the complaints that this isn’t affordable is silly. It’s right in the middle of the Yale campus, serving a certain demographic. All major cities have high-end shopping districts. There are plenty of other stores where affordability is the focus. Just a half mile away on Whalley and Dixwell there are dozens of options.

More disappointing to me is the retailers themselves. They are, at best, complementary to the other shops. Yale really kicked out a long-time tenant for these shops? These are not anchor stores or draws like Apple or Urban Outfitters. They are obscure.

Why could Yale not attract the likes of a Uniqlo, Sephora, or West Elm? Retailers that appeal to the college demographic and are draws for the region to come and shop ALL of New Haven.

Epic fail.

posted by: dwightst on August 1, 2014  10:26am

They aren’t trying to cater to students. They’re catering to suburbanites trying to get them to spend their money in New Haven instead of doing all their shopping in the suburbs. There are plenty of places in New Haven for more affordable stores. New Haven is a poor city trying to compete with rich suburbs and this helps bring the $$ into town. For my own purposes I wish it was something cheaper and more practical, but I get why they’e targeting the demographic they are. I also imagine that part of it is to portray Broadway as a good enough alternative to Harvard Square and Nassau Street.

posted by: Molly W on August 1, 2014  10:34am

Puke-O-Rama. The Broadway district has become such an upper class bore.

posted by: HelloHiHey on August 1, 2014  10:37am

Stylo, why is it silly to want a store that caters to the entire New Haven community?

I’d have zero problems with a Uniqlo, their jeans are $40 while the brands Emporium carries run anywhere from $174 - $300. I can get already get jeans that cost close to $100 and over from Jcrew, UO, and American Apparel.

posted by: Pilay on August 1, 2014  11:20am

Also, Stylo, the reason that stores like Uniqlo are anchor stores is precisely because they don’t cost the earth. (This property is most likely too small for such a place, though.) Nobody is arguing that they should have invited Family Dollar. But what about cafés, or some kind of place to eat? Even suburbanites cannot live on boutiques alone, no?

I would also say that Yale had already catered extensively to upper-class out-of-towners: see, for example, JCrew, Origins, L’Occitane en Provence, or one of the many boutique clothing stores on Chapel. It’s also abundantly clear that generating income or tax revenue is not the motivating factor in “curating” Broadway in the way Yale does. If the aim was to bring dollars into town, then building a relatively trendy makeup store and a relatively unknown clothing store are poor choices. Yale seems to want some ill defined “international flair”, a sort of gimmicky spray-on bohemianism. While a more international Broadway is to be supported, this is an awful way to do it: it the aim was diversity, the result is more of the same.

posted by: A Contrarian on August 1, 2014  11:42am

Just wondering’...  What real-life—as opposed to imagined—store would “cater to the entire New Haven community”?

posted by: HelloHiHey on August 1, 2014  11:58am

How about somewhere middle of the road? Stylo already mentioned Uniqlo. What about an H&M? They carry clothing for children and adults at affordable price points.

Maybe there is no perfect store that can serve the entire community. I’ll give you that but we can definitely do better than Emporium DNA.

posted by: Esbey on August 1, 2014  3:35pm

Predictable comments:

—I can’t believe Yale kicked out a nice local retailer like Au Bon Pain for these chain stores!

—Why not a cafe?  Other than Maison Mathis, Yorkside Pizza, Bluestate Coffee, A1 Pizza, Ivy Noodle, Gourmet Heaven, that burrito place, Willoughy’s on York, Starbucks’s (plural) on Chapel, whatever replaces the (non-Yale owned) Educated Burgher, all the cheap restaurants on nearby Parka and Howe streets, Thali 2, the inexpensive chains on Chapel and a seemingly infinite number of frozen yogurt places, there is no inexpensive place for coffee and eats! 

—Last week we said that Dollar Tree was downscale and would ruin New Haven.  This week, we say that upscale retail will ruin New Haven.  Also: a mid-priced cosmetics store will ruin New Haven!

—Why doesn’t Yale they wave their magic wand and make Uniqlo and H&M come to New Haven! I can’t even believe they call that wand “magic”. 

—I have never heard of these places—I am sure they are horrible!

No quite fair?  Different commenters?  OK, you’re right.

posted by: RhyminTyman on August 4, 2014  10:08am

Stylo they begged the Gap to go downtown and they said no. The Gap is about as middle of the road as a retailer you can get. Now you have the Ikea of makeup going in on Broadway. I think this is something that most New Haveners who are purchasing cosmetic would benefit from. To get more retail you need more retail. So over all this a good thing, maybe a Gap would come now that there is more foot traffic because of these two stores? Who knows what is going to happen but this is a good first step.