Michelle Turner wants to know: will television die with her generation?
It is a question that a few people have been asking in the past years. Several years ago, the Guardian made a prediction that TV would croak by the year 2017, which looks unlikely. More recently, buzz surrounding Netflix’s popularity, and a millennial interest in accessibility rather than ownership, have brought the issue into news syndicates, over news desks, and around dinner tables across the country.
Now, with a potential merger pending between WFSB, Hartford’s Channel 3 Eyewitness News, and WTNH, News Channel 8 in New Haven, it has also become a local issue. And according to Ben Bogardus, associate professor of journalism at Quinnipiac University and a guest on Michelle Turner’s “The Show,” the answer is still no — but it’s complicated.
“When it comes down to it, if you’re a company looking to advertise, TV is still the best way to do it. Online advertising — people will just ignore it … if you’re a company, there still s money in TV, because that is the best place to get your message out. for advertsers,” he said, adding that the proliferation of digital media was creating a sort of moving target for the television broadcast industry. “It’s the last standing profitable media in that sense.”
To listen to the episode, click on the audio above or find it in iTunes or any podcatcher under “WNHH Community Radio.”
