Zarko Stojanovski was beaming as Tropical Smoothie Café at 15 Dixwell Ave. flooded with city and Yale officials and press — in addition to its usual clientele — for the store’s official grand opening on Tuesday.
Tropical Smoothie sells sandwiches, wraps, and smoothies, for breakfast and lunch. Zarko and his wife Magdalena, from Macedonia by way of Las Vegas, represent the 16-year-old franchise and have been rolling it out in Connecticut. There are already Tropical Smoothies in Greenwich and Stamford, and Stojanovski was initially thinking of opening a third in Darien. Then he and Yale started talking about moving Tropical Smoothie into one of the properties the university owned instead.
“You can see what they’re doing,” Stojanovski said, “how they’re developing the whole area. We couldn’t say no.”
The store opened for business two months ago and so far business has been good. According to Stojanovski, over 70 percent of the store’s customers at this point are repeats. He cites the store’s location, just around the corner from Yale’s gym, as an ingredient in its success, though its customers come from the neighborhood as well — “about 60 percent students and 40 percent community,” Stojanovski said.
He also cited the “amazing support” from Yale, from having the mayor at the opening to marketing the café generally. Yale has done “everything,” Stojanovski said, “without even asking.” Yale University Properties is the landlord; the new store expands Yale’s footprint beyond an invisible border that for generations has divided the campus from the Dixwell neighborhood. The opening coincides with a broader plan by Yale to open apartments aboveground (which it has) and fill more storefronts. (Click here a previous story about that.)
“I want you to notice that they have the calories listed on their board,” said Mayor Toni Harp in her remarks before the ribbon cutting. “Can we give them a round of applause for that?” The audience obliged.
“We are uniting Broadway and Dixwell, aren’t we, Jeanette?” Harp added.
Dixwell Alder Jeanette Morrison agreed.
“I got a lot of constituents who have been down here,” she said, “and they say, ‘Jeannette, this place is good.’ … We are bridging the gap, and we’re going to continue to eat together.”
Morrison explained how she had pushed for a business that could cater to the community. “I told them you can’t put in a high-end place to eat, because it’s not just about Yale. This isn’t the cheapest place, but it’s not the most expensive either. And it’s healthy.”
And how is the food? In the opinion of this reporter, who sampled the Jamaican jerk chicken wrap and a raspberry, strawberry, and banana smoothie, pretty darn tasty.
"We are uniting Broadway and Dixwell, aren't we, Jeanette?" Harp added.
Dixwell Alder Jeanette Morrison agreed.
They are uniting Broadway and Dixwell already.Right into the hands of the Gentrification Vampires.
"I got a lot of constituents who have been down here," she said, "and they say, 'Jeannette, this place is good.' … We are bridging the gap, and we're going to continue to eat together."
I wonder how many of those constituents can afford the rents to live there?
He also cited the "amazing support" from Yale, from having the mayor at the opening to marketing the café generally. Yale has done "everything," Stojanovski said, "without even asking." Yale university Properties is the landlord; the new store expands Yale's footprint beyond an invisible border that for generations has divided the campus from the Dixwell neighborhood.
Yale is the kiss of death.
posted by: New Haven Taxpayer on January 6, 2015 11:05am
Average taxpayer-
You said it.
I run a bar/restaurant that has been in business for decades, and although I have always loved the Anchor and am pretty sure I could run it successfully under normal circumstances, I would not think of entering into a contract with Yale properties.
My guess is they want that bar to go away anyway. Yale does not want any liquor licences in any of their properties unless they serve expensive french food with it.
Keep an eye out for some chain to replace the Anchor. One more reason to stop going down town, Toads is next, Yale has been lawyer-ing up to remove that New Haven institution, go now and enjoy it before it is gone.
Here is a partial list of forced out LOCALLY OWNED businesses Yale has killed:
Yale Co-op (80 years serving the community!)
the Liquor Store on Broadway(forgot their name)
Demery's
Copper Kettle
Yankee Doodle
Gentry's
Rhumba
Bespoke
I know there are a lot more but these are a few that came to mind immediately. Others I forgot