Stamp It “Made In New Haven”

Aliyya Swaby PhotoWhen Jamie Freda starts manufacturing and distributing her gluten-free pasta, she will put stickers on the packages featuring a newly unveiled “Made in New Haven” logo.

Freda, the founder of “Project Pasta,” is one of several businessowners planning to participate in the city’s new branding campaign for enterprises that produce or sell goods in New Haven.

The campaign was unveiled at a press conference Wednesday at the New Haven Museum. The museum currently has an exhibit, called “From Clocks to Lollipops: Made in New Haven,” that served as the backdrop to the launch.

Steve Fontana, deputy director of economic development, said the logo will help brand New Haven as a “place where people make great products” and turn into a “mark of distinction.”

New Haven competes with other cities to be the home for innovators and manufacturers. “Anything we can do to establish where great products come from ... can only help,” Fontana said. “We’re trying to impress on them that we’re a place uniquely suited to help them.”

Mayor Toni Harp said the logo will “showcase New Haven as a home of people with great ideas” and help market the city and its products to the outside world.

Kate Stephen, a jewelry maker with a studio at West River Arts, created a hand-formed solid brass pendant for Mayor Harp with the phrase “Made In New Haven” hand-stamped into the metal. She helped the mayor take off her necklace and put on the pendant before addressing the crowd.

Three types of business can apply to participate in the campaign: manufacturers that make products in or in honor of New Haven, retail companies that sell these products, and web-based businesses that promote the city.

Business owners will then be provided with a customized license agreement, files of the logo and a branding guide to allow them to use the logo in their own marketing plans free of charge, said Elinor Slomba, campaign manager.

They will be encouraged to use the mark on packaging, shipping containers, in store displays, on retail bags, on websites and inside offices, as well as in other advertising, she said.

The campaign will also build community among large manufacturers and smaller retail outlets, through a Facebook group just for participants, Slomba said.

Freda plans to open Project Pasta as a raw, vegan, grain-free market in Wooster Square in the next month. She received permission from the zoning board last month to move into 516 Chapel St., which used to house Fuel coffee shop.

She is currently running a small-scale operation, selling pasta by weight. Eventually, she plans to have a sticker with the Made in New Haven logo right next to the nutritional facts, to be distributed beyond the city.

Neville Wisdom, noted fashion designer, is not yet sure how he wants to incorporate the logo, but is excited about the marketing opportunities. He is considering having a “Made in New Haven” tag on his clothing or stickers to hand out to customers or feature in his store.

Artist Kelly Bigelow Becerra researched New Haven’s graphic design history to find the right images for the logo. She wanted a mark that would stand out among other cities’ logos.

She pulled the border from New Haven’s 1845 Postmaster’s Provisional stamps. When brainstorming colors, she was drawn to the “idea of a golden stamp of approval.” Some of the available logos have a golden background.

Ultimately, Becerra chose elm trees and the river front for the images on the logo, drawing from a botanical book to create the final graphic. She said she wanted to promote New Haven as a “place where innovators here come to be mindful.”

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posted by: AngryGrandmother203 on May 11, 2016  8:33pm

In the heyday of New Haven, manufacturing was king with our city being a key part in our state being the “Arsenal of Democracy”! Winchester and Marlin rifles were proudly stamped “Made in New Haven”! This article brings me great joy in that once again we are seeking to make New Haven great again even though it may be with pasta and not firearms!

posted by: Elinor Slomba on May 11, 2016  9:02pm

Recognizing the vast network of skills and experience that made this day possible:

A Broken Umbrella Theatre
Claire’s Corner Copia, Chabaso Bakery, Freshbev, Whole G,
Angelina Ludwig Soaps, Kate Stephen jewelry, Kiara Matos ceramics, Lamberti’s Italian Sausage,
Neville Wisdom, Planet Dog Media, Pure Elements
Redress America, Vespoli World Class Racing Shells
Vintanthromodern Vintage, Ecoworks, Palmieri Food Products, Custom Tee’s Plus,
Docuprint Now, Clockwork Law, Left Hand Print Shoppe, Our Secret Treehouse, RHR Printing
Elm City Handmade, Happiness Lab at The Grove , New Haven Manufacturer’s Association, Radiall, Space-Craft Manufacturing, Strange Ways, and many more to come!  Many thanks to the New Haven Independent for covering this so promptly and thoroughly!

posted by: Frank Columbo on May 11, 2016  10:06pm

We are native Elm city residents, also Made in New Haven! My grandfather and mother both employees of Winchester repeating arms rifle company.

We are here to stay not just Biking through while attending university.

This is wonderful news we are ecstatic!

posted by: THREEFIFTHS on May 12, 2016  3:40am

How about this stamp.Stamp it Made here in New Haven High Taxes coming.