Passover Promotion Prompts Boycott Threat

Paul Bass Photo

Stop & Shop offered customers a holiday-season gift wrapped in plastic — only to discover it may have misled Jews into violating religious law.

The gift was an animal shank bone. Jews traditionally put a shank bone at the center of the seder plate for the festival table on the opening two nights of Passover, which begins this coming Monday evening at sundown and commemorates the Jewish people’s liberation from slavery in Egypt.

Jews observing the holiday stock up on special foods this time of year because of the holiday’s special kosher-observance (or kashrus) laws.

At this time last year, Stop & Shop supermarkets throughout the region placed plastic-wrapped shank bones in the kosher meat section as free promotions to shoppers. The packages were not marked as kosher; they were not approved by kosher authorities. But they were placed amid approved and marked kosher meats and cheeses.

Just as last year’s holiday was about to begin last year, New Haven Rabbi Daniel Greer (pictured in file photo) of the nearby Yeshiva of New Haven on Elm Street discovered the shank bones during a visit to the Whalley Avenue Stop & Shop. The discovery alarmed him: Not only might Jews unwittingly violate kosher laws by using the shank bones. Pots and plates that come into contact with the shank bones would be rendered un-kosher, as eventually might their entire kitchens.

Many Jews spend weeks cleaning their homes in anticipation for Passover with the goal of removing even the smallest traces of non-kosher-for-Passover foods; and they use special plates and pots for the occasion.

After making the discovery last year, Rabbi Greer informed Stop & Shop management, which apologized.

It turned out stores elsewhere in the area had put out the same promotional bones. Stop & Shop’s parent company, Ahold, issued the following statement: Wrapped shank bones for the Seder, with no kosher markings, were made available in some supermarkets. Giant [another Ahold division] and Stop & Shop offered these bones free of charge. They were displayed in the kosher meat case. These bones were not kosher. Consumers who cooked or broiled these bones should consult their local rabbi regarding the kosher status of their stoves or utensils. Giant and Stop & Shop’s intentions were to service their valued kosher consumer. They regret any confusion they have inadvertently caused.”

The statement appeared this month in a national magazine called Kashrus to alert kosher shoppers to the problem, just in case it happened again.

And wouldn’t you know it? Rabbi Greer was back in the Whalley Stop & Shop this Monday evening — and saw people again buying the un-kosher shank bones, which had reappeared in the kosher case.

It was right next to the Empire chicken under the sign kosher,’” Greer said.

Tuesday he faxed the following note along with a copy of the Kashrus article to an official at Stop & Shop’s corporate headquarters:

There is no excuse for distributing non-kosher meat bones by Stop & Shop for the Passover Seder. It is offensive — a sacrilege! Stop & Shop is misleading, angering and irritating its Jewish customers.

This occurred last year and despite the apology it is now happening again. … If this is not stopped, we will have to go public and urge the boycott of Stop & Shop, not only for Passover products, but all year round.”

A visit to the Whalley Avenue store Wednesday found the free shank Passover” bones still being offered. They had been moved away from the kosher section, next to pork (which is an un-kosher food for observant Jews under any circumstances). A sign clearly stated that the shank bones are not kosher. (See photo at the top of the story.)

We just want to offer our customers a choice of products,” a Stop & Shop spokeswoman, Arlene Putterman, told the Independent. If they don’t have a kosher home, they certainly can have these at no charge.”

To Rabbi Greer, that is no solution.

For starters, he said, people may elide” over the word not” in the sign and just see Passover” and free.”

In any case, he asked, why is Stop & Shop bothering to give away treyf (non-kosher) shank bones for the holiday instead of kosher ones? He said it makes no sense to hand out treyf shank bones as part of a Passover promotion.

Why don’t they just give out leavened matzah with lard on it?” he said. (Unleavened bread, or matzah, is required for Passover use; kosher laws prohibit eating lard any time of the year.) It’s obscene. I think it’s a disgrace.” Greer said he is now bringing his complaint to the state consumer protection department.

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